editorial layout graphic design melbourne

The Beginning Of The Story

Art and Design has been a lifelong passion of mine.  It was vital to me that my business name meant something – that it was quintessentially me and represented what I stand for. The word Duende means the passion and inspiration that you get from art. It is that feeling that can’t quite be described and is closely tied to emotion. At Duende Design, I aim to inspire you by capturing the essence of you and your vision for your business within my work.

One of my primary goals is to tell your story through design choices. As I work through the design process I work to identify your audience and goals and design with all of this in mind. There is great value in design. It is vital to have a cohesive brand image that becomes recognisable in your community and beyond. I describe my style as dynamic with a dash of marketing – I want to support you in growing your business and design with this in mind.

As a freelance graphic and web designer I offer a wide range of design solutions as well as the opportunity to engage in long-term, ongoing relationships to bring consistency to your media. To start a conversation about an ongoing freelance relationship please contact me here.

Our vision is to help entrepreneurs build a brand that will help to grow their business

Are you ready to step up your brand image? We have package solutions for every business and every budget. Find yours.

Karen Martz

Karen Martz

Graphic Designer | Web Designer

Diploma of Graphic Design | Diploma of Business | Cert IV in Design

Hello! This lady to the left (on desktop) or above (on mobile) is me! Design is my passion and I love supporting other business owners in growing their business. I get to know you and what you really want for your future. A little bit more about me perhaps? I like strong coffee, I am an epic multi-tasker, am a fierce and loyal friend and a dynamic decision maker.  I love design puns (like the one in the first line above 😉 ) and watercolour textures. If you are looking for someone who will support you in your goals of building a business, we should talk.  I especially enjoy working with other business owners and crafting designs that work for them. A huge part of my process is to take the time to find out the “why” for all of my clients. I love bringing their vision to life. Every business owner has a big, sometimes scary, but most likely all encompassing dream for their business. It is vital that this shines through in all that you do.

With qualifications in both design and business, I bring a twist to my process. Together we will delve into your vision, mission and values as well as identifying your target audience.  As a result this enables me to thoroughly work through how your brand identity will be perceived and the best ways to use design for a cohesive and consistent marketing strategy. When it comes to your print and online presence I can help you make choices that will engage your audience and fit your budget. Enjoy the offerings that will help grow your business for years to come and engage in a relationship that supports you. Perhaps most of all, when it comes to supporting clients Duende Design is in fact your own mini cheer squad and will celebrate your successes as your business grows.