The brief: A refresh for this existing business coupled with a name change. Alaco White needed a brand identify that aligned with their values and plans for the future. They also wanted to highlight their well rounded professional skills in their local community.
The outcome: An eye catching pastel colour palette using Pantone’s previous colour of the year Ultra Violet coupled with a busy hummingbird . Just like the hummingbird the team at Alaco White are constantly working at their bit to improve the environment was the perfect representation of this bustling community accounting business
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